Apple Edges Up

Apple is marginally higher after Bloomberg reported the company is in talks with film studios for earlier access to movies.

Some studio executives have been pushing to allow home rentals as early as two weeks after theatrical debuts and are considering a deal with iTunes as one option, the story said, citing people familiar with the situation. Such an arrangement could help iTunes stand out in a crowded online market for movies, TV shows and music, the story noted.

One option is a premium-priced online rental for new movies, at prices of $25 to $50, a possibility under consideration at the studios, according to people with knowledge of the matter, Bloomberg said.

Shares of movie-theater chains like AMC Entertainment Holdings (AMC), Regal Entertainment Group (R|GC) and Cinemark (CNK) eased.

By Sara Howard