A Chinese court struck a blow to Qiaodan Sports who had been using the basketball legend’s Mandarin transliteration of his name on sportswear sold in China.
Media reported Thursday that the Supreme People’s Court revoked Qiaodan’s right to use Jordan’s name spelled in Chinese letters, a victory for retailers like Nike (NKE) and Under Armour (UAA) who sell sportswear endorsed by Jordan and other pro athletes.
Chinese law typically protects whoever files a trademark first. But the Supreme People’s Court ruled that since Jordan’s name is “well recognized,” he should have the legal right to it. The court ruled that the trademark for Jordan’s name should be returned to China’s State Administration for Industry and Commerce to be re-awarded.
By Travis Berry