Sotheby’s to Launch Digital Project with ARTMYN

Sotheby’s was slightly higher in morning trade Thursday after it announced a collaboration with ARTMYN, a startup from the Swiss Federal Institute of Technology in Lausanne and winner of a Google-Focused Research Award, to apply scanning and display technology to highlights of Sotheby’s spring and summer 2017 auctions.

Through the development of a new generation of scanners and algorithms, ARTMYN creates interactive images which Sotheby’s says will provide an “unprecedented visual experience by bringing to life the artwork’s texture and composition”. Select works from upcoming sales in New York and London will be scanned using ARTMYN’s technology and the multi-dimensional images will be available through Sotheby’s website, mobile, and television apps.

By Fred Canto